Looking for Tips for branding ? Users will quickly become frustrated and uninterested in any product which doesn’t work for them. They will not hesitate to switch to a product that does work. Always try to see your product from the perspective of someone who has never interacted with it before. How could it be misused? What might be confusing? Don’t assume something is obvious just because it is obvious to you.

Entrepreneur Brian Dean recommends to Business.com that product developers apply the skyscraper technique. Dean advises entrepreneurs to evaluate their competitors and identify their best products. Then go back to your product and see how you can make it better than theirs. Does it do something extra? Does it fill more needs than your competitor’s product can? If not, keep working at it. To release a product someone else is already selling and marketing well is a never-ending, uphill battle. You have to improve on that idea and offer consumers not only another option, but a better option. Don’t stick to the status quo. Instead, remember the sky is the limit. Read more details at Start-up consulting.

Typography — the fonts you choose and the way you use them say a lot about your brand. For example, just think about the difference between using a traditional serif font such as Times New Roman versus more modern, streamlined font such as Gotham — or even a custom font. Each makes a statement; be sure it’s the statement you’re seeking to make. Color Palette — individual colors, and color combinations, have the power to evoke different emotional experiences and reactions in your customers, which means understanding the psychology of color can be an especially valuable asset for entrepreneurs. Consider the ability of blue to instill confidence and calm, or yellow and orange to spark youthful energy and enthusiasm for example. For more specifics on choosing colors according to your industry sector and intended positioning, 99designs offers much more detail in a report here.

Start-Up trick of the day : Adapt: However, no one can predict everything—you’re only human, after all—so make sure you and your business are flexible enough to react to surprises quickly. Don’t follow in the footsteps of movie rental company Blockbuster, the latest business to have failed in recent years because of their inability to roll with the punches. Harness the power of social media to help connect you with potential employees, partners, clients, providers, or people that can promote your product or service. Source: https://www.petermanfirm.com/.