Behavioural Capitalism is a variant of capitalism in which human behaviour becomes the most important factor for the production and provision of goods and services. The accumulation of power can no longer hide behind the mechanisms of the new, but is clearly visible in the light. A necessity, because an unbridled and unbridled behavioral capitalism is even more dangerous than an angry financial capitalism, because it needs not only capital, but man as a whole to harvest. Anytime, any day. Yes, the phenomenon was palpable. Now it finds its analysis and order. Behavioural Capitalismmust therefore be identified and interpreted in order to be able to deal with it self-confidently and positively.The wild horse needs dressage, otherwise it will go through at the end.

Behaviour means acting, tolerating as well as not acting. The processes can be conscious or unconscious. It is influenced and produced by stimuli. Basically, it has always been a production factor, atleast in these areas, and it is with this very idea that we can approach this new form of capitalism, because the recognition that the needs and behaviour of potential customers are an important component of being able to offer and sell products and services effectively is neither original, nor does it require more in-depth study. You can see this Video explaining what Behavioral Capitalism is.

Behavioral Capitalism concept was created by Andreas Herteux, a german economist, philosopher, publicist and author. Andreas Herteux founded Erich von Werner Society , a group dedicated to constantly analyze the global situation, arrange it, prepares it and designs appropriate models as well as theories for the representation of the reality. The Erich von Werner Society makes a significant contribution to the understanding of current and future world events. Read more on Erich von Werner Society and Behavioral Capitalism.

The storage of behavior as well as the processing to satisfaction and prognosis products take place in the behavior factory. So much for the basic definitions and the history of development. In the following, the functionality and the value creation process of behavioral capitalism will be examined in more detail.

The presentation of this development was deliberately neutral, as it entails both opportunities and risks. The embedding of the individual in his own world, which serves his own fulfilment of needs and self-realisation, is at first not negative, especially since this does not have to be designed in a closed way. On the other hand, of course, there is a central world of who ultimately controls the stimuli and the data and whether the behavior or even one’s own reality is manipulated. This, like the model of behavioral capitalism, is now to be released for discussion. You can buy the book on Amazon : Behavioral Capitalism on Amazon – Direct Link(no affiliate).

The Erich von Werner Society believes that the world is approaching a new major period. These changes are because of or are accelerated by factors, which in combination and interaction with each other will trigger a new era: Change of the environment (e.g. due to climate change, resource exploitation, environmental degradation). Some of the world’s most urgent problems : AIDS: HIV/AIDS is an epidemic, in which more than 36.7 million people are living with the disease. About 2.1 million children currently have the disease, and in 2016 alone, one million people have died. The prevalence of AIDS is still alive; however, many international organizations have contributed to its decrease in recent years. The number of hungry people in the world has increased over the last few years. One in nine people in the world habitually go hungry, and, as a result, suffer from nutritional deficiencies. Food security is the biggest threat to the overall health of the human population, more so that malaria, tuberculosis or HIV.