Top marketing software reviews? The founder and CEO, Landon Ray, got the idea for the Ontraport software because he didn’t like having to rely on multiple tools for interacting with his customers. Then he decided to make it an all-in-one solution for CRM and marketing automation. The platform was released in 2008. It proved to be a real hit as business owners liked the fact they’re getting the best of both worlds. Ontraport started growing tremendously, and the initial team of three has expanded to over 120 employees. Find more info at infusionsoft and ontraport.

Also, the type of contact information you can save here is unrestricted. Ontraport gives you the power to customize your contact fields based on the information you’d want on your profiles. Then to help you target the right contacts in your campaigns, Ontraport goes ahead and provides supplementary details like appointment history, account activity, engagement history, lead score, purchase history, etc. You should be able to follow up on such parameters from each contact’s profile. You shouldn’t leave it at that though. For the best campaign results, consider grouping and segmenting your contacts based on shared parameters. Thankfully, Ontraport comes with just the right tools for that. It gives you the power to set up dynamic groups using custom rules.

Choose Ontraport if you have a tight budget and are looking to convert leads. Service subscription sellers, retailers, or personal brand owners will love Ontraport. Choose Aweber if you own a small business. It is a perfect tool for podcasters, bloggers, small clinics, and social media influencers. Drip is a light-weight marketing automation platform built for bloggers and SaaS product sellers, while Ontraport is an advanced marketing and sales automation system for experienced sales and marketing teams.

Website Builder: Another thing you can do on this platform is build landing pages with ease. The Ontraport website builder function simplifies the entire process and eliminates the need for hiring a web developer or graphic designer. It lets you fully customize both the design and layout of your landing page. Also, the service now includes some highly requested features like mobile view customization and extra capabilities for page personalization. With all that, Ontraport landing pages look amazing.

How’s Ontraport any different? Turns out you’re right. We’ve indeed tried out a host of tools that supplement marketing automation with CRM. In fact, there are numerous options on the market. Mailchimp happens to be one of the most popular ones, along with ActiveCampaign plus SendinBlue. And yes, each of them is capable of both email marketing automation and CRM. But, here’s the kicker. While their email marketing features are pretty solid, the accompanying CRM functionalities are comparatively weak. In other words, they can’t possibly match up to dedicated CRM solutions. The best most of them can do is basic CRM.