Coupons market is huge. Any service on the planet can be acquired with a big discount if you search for the right coupon code. Promotional codes are an effective way to track your marketing efforts to see which platforms are generating the most traffic or leading to conversions, according to Inc. magazine. Store owners can track their efforts by attaching a certain promo code to a specific marketing campaign or advertisement. Different codes can trigger the same discount, so you don’t have to create a different discount for every advertisement. You just need a new promo code. For example, you could create slightly different codes (SaleFB, SaleTW, SalePT) so that any ads or marketing efforts on Facebook, Twitter and Pinterest have unique, platform-specific promotional codes, according to Inc.

What are the different types of promotional codes? There are three different types of promotional codes store owners can choose from.

Public codes – Anyone can see or use a public promo code. These are useful for enticing new customers and encouraging previous shoppers to come back for more.
Private codes – Stores use private codes to target a specific group of people. Commonly provided to loyal customers for special shopping opportunities, such as first-time shoppers, private codes are a good way to bring in new customers.
Restricted codes – A code that is restricted is targeted to a single user and can only be used once. For instance, you might send a customer a restricted code as an apology for a delayed shipment or as a thank-you for making their 50th purchase with your site.

We often talk about coupons and codes like they’re the same thing. But there are some subtle differences, and understanding them will help you plan your marketing campaigns with more precision. A coupon is an image with a message that you give to users when they take part in a promotion. The coupon can then be redeemed for a discount or gift at specified points of sale. Coupons are very visual, in the form of flyers, cut-out-and-keep coupons, PDFs, or images to share on social media. And they don’t necessarily include a promotional code.

CCG (Coupon Code Group) offers coupon codes, promo codes, deals and promotional codes, which will offer a discount on products and services. Couponcodegroup.com is an user-friendly website that can provide you with your needs in coming up with quality coupon codes. CCG provides a wide range of discount codes for different categories and most admired online business categories such as Clothing, Beauty products, Health, Accessories and much more. Via electronic coupons, it is very easy to save money when doing a purchase of products and services. See extra details at Top brands coupons codes and deals.

In addition to finding coupon codes offered directly by an online merchant, there are a number of websites that track new coupon offers from merchants worldwide, such as Coupons.com, Coupon Cabin or RetailMeNot. These sites typically aggregate thousands of current, online shopping promotion codes in one place. Some sites provide the codes for shoppers to copy and paste into the merchant’s shopping cart, while others require you to click an affiliate link (usually a referral code link) from the coupon site to the retail site and have the discount code applied automatically.

How Do Coupon Companies Make Money?

Coupon companies promote discounts from participating businesses directly to consumers, providing a valuable service for both groups. Businesses profit from working with coupon companies by boosting traffic in their stores and encouraging first-time visits. Consumers benefit from direct cost savings for goods and services in the market. However, coupon companies themselves have to make money to survive and grow. Some make money through direct sales, while others look to alternative sources to generate income from free giveaways.

In addition to selling deals on an individual basis, coupon companies can sell coupons in bulk directly to consumers. Some companies sell physical coupon books, for example, charging a fraction of the total savings contained in the book but still bringing in enough money to cover printing fees and sales expenses. Convincing as many businesses as possible to provide coupons for the bulk product is essential to making this business model work.