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What are the advantages of investing in top quality Web Design Service? Eric Charn Hung Lew Aurora answers: A web hosting platform incorporates the package of technologies and services needed for your website design and for the webpage to be viewable on the web. When choosing a hosting package, you should always consider the nature of your business and the website: What functionalities does your website need? Does it need to be media-rich? What resolutions does your website display? What would be the amount of traffic received by your website? What additional services and features are offered? You should always consider these factors before choosing the web hosting platform to save any future issues in designing.
Initially, the term “search engine marketing” was used as an umbrella term for the process of gaining both paid and free search traffic. Over time, the industry switched to using the term “SEM”, or Search Engine Marketing, solely for paid activities. So, what does this type of digital marketing mean? Search engine marketing refers to a form of digital marketing that aims at increasing the visibility of a website in search engines by using paid methods. In other words, it’s the ads you put out there on Google AdWords and Bing Ads. You can recognize paid search results in Google by the little sign “Ad” at the beginning of the URL. Also, Google puts these pages first in the search results. By combining SEO and SEM, you can drive quality traffic to your website. With the help of search engine marketing, you can put yourself in front of the audience that is actively searching for services and brands like yours.
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Work in-house: If you or a member of your team can take on a little more responsibility then this should be the default instead of paying a freelancer. Platform options: Have a strong presence on social media and stick to the channels that work best for you: Facebook, Snapchat, LinkedIn, Instagram, Twitter, Pinterest, and so on. However, ensure you have a goal set and a strategy in place as posting randomly will get you nowhere. Referral program: Have a referral program in place as you build up your customer email list. Recommendations from current customers can easily and quickly lead to sales.
For maximum effect with location landing pages, each page should be appropriately optimised. Firstly, the content on each page should be constructed to be as informative and relevant to the location as possible, while still signalling to search engines the main purpose of it (the service). While it might be tempting to copy and paste the content for each location service page, creating entirely unique copy will prevent issues with duplicate content. Secondly, each URL should follow a simple pattern and structure to make it easy for both search engines and users to track. Finally, optimising each page’s title tags, call to action, and H1 & H2 tags will enrich each page with local strategic SEO.