Health & wellness content marketing tricks by Contentago? Lead Generation: In the lead generation stage, the customer has shown interest and requested additional information. This stage’s content could include educational content with details on a particular topic, the USP (Unique Selling Proposition) of your products and personalized content for your customer persona. Trial Sign-Ups: By this stage, you have already built a level of trust with your customers. So once the customer starts the free trial, the content provided has to be helpful and direct, instead of just sales oriented. The objective is to enable customers to get hands-on experience with your SaaS offering and help them if they need any support. Content at this stage could include FAQs, walkthrough videos, etc.
Today, most healthcare content is written for medical professionals and doctors, which is not something that a layman can easily connect to. The biggest challenge in healthcare content marketing is to create content for the patients, using less of the industry jargons and more explanatory content. Humanize your content by understanding your target audience and writing accordingly. This is especially important when it comes to optimization. Most SEO efforts use keywords like top orthopaedic when the patients’ searches are focused on their issues, like hip or back pain, muscle tear, joint pains, etc. Unless you use the keywords and phrases that the patients are looking for, the chances of your content being showcased in the top search results are limited. Discover additional information at healthcare content provider.
To gain your target audience, you must contribute to blogs that already have an established flow of traffic. Your contribution to a blog should be relevant to the kind of content you provide on your own site. This helps the audience maintain interest in what you have to say. Building better backlinks will help optimize your success in gaining relevant traffic. Contributing to popular blogs in your niche is a great way to introduce your content to an audience rather than waiting for them to find you.
Avid fitness enthusiasts might have no trouble in getting in an hour or two of workout every day, but this might seem too much for busy professionals who just want to stay active. You can create health and wellness articles that suggest the ideal workout length for various people, depending on their profession and age. Lack of sleep can impact various aspects of your health but certain yoga moves can help you relax and sleep better. You can enlighten your audience about the benefits of yoga for sleep in a health and wellness blog.
Contentago is an on-demand platform for niche related content specifically for health & wellness ecommerce brands, content marketing to aid health & wellness brands be noticed from the crowd. That’s it pretty much, you’ll receive your content via email 5 working days later. Pretty simple huh? Why use us? In-depth Research: Whatever healthcare or wellness niche or topic you need content for, our vetted writer network of 25+ has specialists to cover you and your business. Find a lot more info at here.