Award-Winning trade show booths in 2021? Since booth sizes are limited, you have to be creative and make your walls part of the branding strategy you have in mind. Customize them to grab the attention of the attendees and remain memorable. Think beyond wall signages and banners. Branding is very crucial in trade show marketing as you just don’t want your booth to be remembered; you want your company to be unforgettable too. So, get creative on how you can make the personality of your brand shine through digital and tangible displays.
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In the simplest way you can, you need to help them see what you do and why it matters to them. What will they get out of stopping to talk to you? If you’re struggling with this idea, it may help to think of three big advantages that make you better than other booths doing something similar. For example, if you’re selling homemade crafts, you could say something like “Our crafts are available in more colors, cost less, and are made from high-quality materials” This tells people what you do while also telling them why you are the best booth at the trade show for whatever product or service you’re selling.
With our partner I & D companies, Infinity Exhibits can provide quality and affordable Installation and Dismantle services throughout the US. Infinity Exhibits can assist you with all your logistic and shipping needs through our partner shipping companies. Looking for a unique custom trade show display? Our custom trade show displays set the standard in execution and value. Infinity Exhibits offers large-format printing on a variety of substrates as well as complete graphic design services. Discover extra information on https://www.infinityexhibits.com/.
We’ve briefly mentioned in the previous point that if you thought capturing the attention of prospects is hard in an in-person event, wait until you try it in a virtual event. That’s why it’s so important to have crafted messages that will cut through the clutter and prompt participants to read, and even engage. Consider creating “incentives” for attendees to respond to your reps’ messages or even gamifying the interactions with prizes. Prospects love to hear from people like them. Share testimonials, statistics, zingers, and facts that are unique to your brand and company. Greetings and pleasantries will not get you very far when trade show attendees are inundated with them. You could take it a step further and created customized messages per persona since the job title should be visible to you. Also, timing is everything. Make sure you have a consistent cadence throughout the day during the times when attendees are most likely paying attention, in-between sessions for example.