Searching for a digital marketing agency in Canada offering sales funnel optimization ? We have excellent news for you! We will discuss about the latest marketing methods in 2019 and also introduce you to one of the leading digital marketing agencies in Canada.

In 2016, Gartner predicted that 20% of all business content would be “authored by machines” by 2018. While the accuracy of this prediction hasn’t been tested yet, most people are already reading AI-written articles in one fashion or another (whether they realize it or not). AI is particularly good at creating data-heavy news briefs about business and sports, for example. These articles may not have the same panache as human-written ones (yet), but they save news organizations vast amounts of time and money to get the word out. In the future, AI will likely originate much of the content on the internet. But inbound content, which relies on personality and authenticity, is not its strong suit. AI may generate some initial reporting, but it’ll be up to a human to make the content relatable. Managing ads is a full-time job. But with so many new channels to reach customers through, not even a full-time advertising team has enough hours in the day to keep up. That’s why more and more companies are trying to let AI take it over.

Creating mobile responsive website designs for the dominant use of smartphones is now old news. We see future innovation in digital experience in the areas of speed and personalization and conversational user interfaces based on improved insight. I’ll illustrate this with a couple of examples. Google has long proclaimed the importance of download speed and despite the widespread use of RWD, performance Google’s benchmarks shows that many businesses are falling short of the required speeds. Using technologies like Accelerated Mobile Pages (AMPs) and Progressive Web Apps (PWAs) which we introduced in last years webinar on trends have seen many successful examples implemented this year.

And don’t just think YouTube. There are plenty of ways to drive higher engagement with your video marketing, as you can make a video post or start a live broadcast on Facebook, Instagram or LinkedIn. One of the issues that marketers have faced in recent years is the growing shift to mobile devices. Those long-form sales pages and emails of yesteryear are fading fast because they’re simply too difficult to read on small mobile screens. However, video can present the same information in a format that works perfectly regardless of the device. If your site includes video, it’s 50X more likely (50 times!) to drive organic search results compared to text. Why? Because people find video content more compelling, so Google pushes pages that include videos higher in the rankings. One of the best things about video marketing is that it makes it easy to reformat your content. Imagine that you’ve recorded a video for your YouTube channel. Instead of just publishing it on YouTube, you could also: Get it transcribed so you have a text version of the video, Publish the transcription on your blog under an embedded YouTube video for better rankings, Upload the raw video with the transcription as subtitles to Facebook (native Facebook videos get a much higher impression share and engagement than shared YouTube videos), turn the transcription into a standalone blog article with a short rewrite and addition of relevant stats and images.

If you have been struggling with social media strategy, management, or advertising we can help. We keep ourselves Updated with the latest Search Engine Optimization Trends and Implement Strategies to Future Proof you from SEO updates. In fact we have been Certified by search engines like Google, Yahoo! and Microsoft. Read more info at Winnipeg Digital Marketing. Our mission is to ensure that Our Clientss and customers are 100% assured when their projects have reached their final stage. We believe in delivery of finest quality work through excellence that we offer at Inventive Web Track. “Customer contentment, endearing partnerships, financially viable packages and excellence in the work” remains the mission behind each and every assignment that we complete.