Here are some guidelines if you want to improve your online lead generation. Outbound content is a great way to do this; create content that doesn’t even mention your product, but rather is educational and simply includes your logo. Establishing your brand as one the market looks to for expertise and insights produces superior brand recognition. Identify and interact with them on social media. Contact them directly and ask about co-authoring content with them that they will post to their sites. Then enjoy the ability to reach their followers with content that you know they will want to consume.

Have your competitors launched a new product, service or website? You need to know. Track what your key competitors are doing, and use the information to beat them. Aim high. Keep a look out for prospects that have experienced a change in circumstances, such as a restructure or a merger, and target them. Make sure you have a list of organisations that you would like to work with. And don’t be afraid to discount a prospect if you don’t think the relationship will go anywhere.

For those who want to be leaders, influencers, and Win in the sales processes all while decreasing stress and anxiety from not really knowing the sales process through Digital Marketing. Ultimately to put your marketing systems in place then focus on your business. Getting your message about your product and program out to the marketplace to those who are actually in your targeted Audience! Read more info at Drive up your websites rankings in search engines.

Minimize the number of calls-to-action on your site so that it’s clear to your visitors what you want them to do. Have a “low friction” call-to-action that is highly visible such as a free guide, webinar, or membership offer. If you include a “high friction” offer on your site such as a complimentary consultation or assessment call (a high friction offer typically will ask for more information), set this up to be offered as the visitor goes through a logical process first. For example, we have both a “free guide” low friction offer on our homepage as well as a “learn more” option. If the visitor clicks through to “learn more”, at the bottom of this page they will be presented with the high friction offer to schedule a free assessment. This barbell approach to lead generation has worked very well for us.

Partnering with other businesses in the industry is another great demand generation strategy. Also called “partnership marketing”, this collaborative effort between businesses works together to meet business goals. It’s not uncommon for small businesses to struggle with promoting their brand, so partnering with another business can help. Working together can save resources, money, and time. These relationships can help boost your brand awareness, which is a crucial element of your ongoing demand generation strategy.