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Long gone are the power of billboard and leaflet marketing, even if some businesses continue to combine online and offline marketing campaigns to drive messages into an increasingly distracted audience. However, digital marketing agency growth attests to the continually growing power of online advertising spend and a need for digital marketing specialists. Of the world’s 7.9 billion population, 4.88 billion people around the world now have access to the internet, most commonly via smartphones. people are active social media users who, on average, spend nearly two and half hours on social media alone on a daily basis.

You want to grow your Youtube channel or to increase the views of your videos and you don’t know how? Here are several advices on how to acquire more Youtube viewers and subscribers. Make End Screens for Your Videos: Using end screens is a good way of boosting your views for free. Basically, what you need to do is provide viewers with more information about your channel, as well as inviting them to check out your other videos. The best thing about this is that making an end video is not a difficult task. In fact, you can do it by simply following these steps: Go to the Video Manager, Find the video to which you want to add an end screen and click Edit, Click the option titled “End Screens & Annotations”, Add an ends screen to the video. End videos do not have a direct impact on your videos’ ranking on YouTube search page, but they will certainly add to a more professional look at your whole channel.

Although the rapidly evolving digital marketing trends are hard to keep up with, successful marketing is a key factor in business growth. Effective marketing still pivots on the core principles of getting customers’ attention as well as standing out in a crowded market. Marketing today adapts to the changes in the business world and ensures that your business stays relevant and provides value to the customer across different channels and mediums.

Did you know that your Instagram caption can be up to 2,200 characters long? That’s a whole lot of space to share with your audience. One of the factors that affects how your Instagram post performs in the algorithm is “time spent on post.” So one of the easiest ways of improving your Instagram engagement is simply writing longer captions! We teamed up with influencers marketing platform Fohr to crunch the numbers and determine just how much caption length impacted engagement. Last year, we saw a great new trend of brands and businesses really taking advantage of this character count and writing longer, more in-depth captions. Some even had to continue their caption into the comments section! Discover additional information at smmlite.com.